Value Proposition:
The US health system is the largest global market for health innovations and Canadian innovators MUST be elevated to the same level as their US counterparts to effectively compete. However, the same holds true if you are now looking at either trans-Canada or global opportunities.

Mammoth created C.H.I.E.F.S. as the catalyst to overcome where Canadians typically lag (e.g. in IP protection, business development expertise, market comprehension, an executable exit strategy and capital generation).

Epiphany:
After twenty-eight years of working in and on behalf of early stage companies (SMEs), with an emphasis on health innovations, it became obvious that Canadian innovators need help to overcome the Factors where they lag and now there is empirical evidence to back this up.

Empirical Evidence: Charles Plant, PhD, published a number of short articles under his “Scaleup Math” banner in LinkedIn. Five of these were directly applicable to the C.H.I.E.F.S. Factors:

The myth of the newbie “why do we support founders who have no knowledge of their market when we wouldn’t hire someone with that lack of experience?”

Where are Canada’s M&S leaders “It has led me to conclude that the reason we don’t grow as fast as we could is as a result of who we hire to drive marketing and sales…experience matters and if you want a new company to introduce a new product to a new market you better have someone on board who has done that before. C.H.I.E.F.S.

The less you raise, the less is available for M&S spending - duh! “Even though Canadians could raise more as  there is no limit to funding, they typically don’t. Using the US for comparison, over time the differences in funding levels between the two countries becomes greater. So much so that by the end of a series A



round, the US firm has been able to spend $500,000 a month and the average Canadian firm has had less than $300,000 a month to spend.

C.H.I.E.F.S. Factor: Funding The number 1 reason Canadian tech firms don’t spend enough on M&S Hint: You can’t manage what you don’t measure “this is a relatively easy problem to fix” C.H.I.E.F.S. The number 2 reason… “If they understood how to go to market, they would know what it costs to get a lead and to turn that lead into revenue. They would have a much better understanding of M&S costs at an early stage.”